Conformity – IB Psychology Study Notes

Comprehensive IB Psychology study notes on Conformity. Covers key theories, research studies, and evaluation points for the 2027 syllabus.

Mark Scheme SECTION A MARK SCHEME 4 marks Must Include: • Conformity: change in behaviour/belief toward group norm • Normative influence: desire to fit in/be liked • Informational influence: desire to be correct • Named study Asch Paradigm • Task: line length judgment with confederates • Participants conformed despite obviously incorrect group • Distinguish which influence type operated Link Formula: "Participants conformed to group norm despite contradicting information, demonstrating normative...