Conformity – IB Psychology Human Relationships Notes

IB Psychology revision notes on Conformity in the Human Relationships context. Key concepts, research studies, and evaluation for the 2027 syllabus.

Mark Scheme SECTION A MARK SCHEME 4 marks Must Include: • Conformity: change in behaviour/belief toward group norm • Normative influence: desire to fit in/be liked • Informational influence: desire to be correct • Named study Asch Paradigm • Task: line length judgment with confederates • Participants conformed despite obviously incorrect group • Distinguish which influence type operated Link Formula: "Participants conformed to group norm despite contradicting information, demonstrating normative...